Another way to market your brand on Instagram

By creating a branded hashtag, marketers create a win-win situation for both themselves and their community. Brands receive the benefit of increased exposure tosocial media marketing strategy new potential customers through an Instagrammers photo, and Instagrammers love to be featured on a brand’s profile for both the prestige and the increase in followers. When one of my Instagram photos got “regrammed” by Stumptown Coffee, we gained nearly 500 followers in one day! That’s a lot of motivation for the Instagram community to actively share your brand.Another way to market your brand on Instagram without posting product shots is to share lifestyle content that represents your brand’s persona. Marketers should monitor their followers to see what kind of content they are sharing, and then replicate that on their own feeds. Intersperse photos of your product with lifestyle photos that your followers can relate to, whether it’s oceans and palm trees or mountains and landscapes.

Instagram Business

Instagram is a great place to social media marketing plan make a name for your brand, and while certain types of businesses like the fashion and food industries may find it a lot easier to gain a following than others, it's definitely not a social network you should rule out.nstagram is a mobile photo-sharing app and social network that was created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion, and as of December 2014, Instagram had more than 300 million users, according to the service's blog. And if you're wondering about the name, "Instagram" is a portmanteau of the words "instant" (inspired by instant cameras) and "telegram" according to its FAQ page.Unlike other social networks, Instagram is completely photo/video-centric, so users can post images and short videos up to 15 seconds, but not text updates like they can on Twitter and Facebook, for example.One of the features that makes Instagram unique is that all photos and videos posted to the app are square, sort of like a Polaroid picture. This not only inspires a lot of creativity especially combined with the app's unique photo filters — but it also gives the app a more streamlined look.Because Instagram is primarily a mobile app, you'll have to download it to your mobile device before you can sign up for an account. Instagram is free in both the Apple App Store and the Google Play store.

Currently, there is no way to social media marketing companies create a business-specific account, so business and personal accounts are created and function in the same way.Brands that want to drive mass awareness around premieres, product launches and key moments are turning to Instagram’s Marquee ad product to reach millions of people.Marquee is a high-impact, single-day ad that offers guaranteed impressions up to three times a day. Brands can target by country, and choose between video, photo, carousel and link ad formats to tell their business’ story. Since we launched Marquee in 26 countries, brands around the world have seen positive results.In September, Universal Pictures Home Entertainment ran a Marquee campaign to drive awareness of its home entertainment release of Furious 7 on Blu-ray, DVD and Digital HD. They used three videos leveraging customized high-action scenes from the film tailored to Males 18+ in the US.With their one-day blast campaign, Universal Pictures Home Entertainment received millions of video views and the highest video completion rates they’ve seen to date. Their Marquee ads garnered a 26 point lift in ad recall and a 7 point lift in awareness among their target audience, with even higher results among males 18-34. In addition to raising mass awareness, they drove purchase intent and sales with their campaign—helping make Furious 7 one of the highest-grossing live action DVD, Blu-ray and Digital HD releases of the year.