Community over self-centeredness

While the Internet can be a place for showboating and promoting your own personal brand, it’s best used as a one to social media marketing university one medium (as opposed to one-to-many).Ever noticed how few companies and products thrive on Twitter? Whereas leaders like Chris Brogan and Ashton Kutcher thrive? Why is that? It’s because social media connects people to people. It’s all about relationships and connection, not how awesome your widget is.Shaun King saw this when he started tweeting about child trafficking, and celebrities like Eva Longoria took note. Even movie stars want more than a stage and microphone. They want to make a difference. They long to play a role in a story worth telling, to be part of the global community.And social media allows them the outlet to social media marketing b2b do just that.

Do Social Media Foster Self-Centeredness or Empathy?

The growth of social networking websites is believed to what is social media marketing have shifted the nature of our social relationships, as well as how we present and perceive ourselves.But experts disagree on whether social media, like Facebook, allows us to connect, or become more self-centered and less empathetic towards others.A new study by Tracy Alloway, Ph.D., of the University of North Florida, investigated the relationship among adult Facebook users, between ages 18 and 50, and found a mixed bag: some Facebook features are linked to selfishness and others may encourage empathy.Alloway and her team queried more than 400 individuals on their Facebook behaviors, including how many hours per day they spent on Facebook, and the number of times they updated their status.They also asked participants to rate their profile picture, were they physically attractive, cool, glamorous, and fashionable.The findings are published in the journal Social Networking.Participants in the study were predominately single and used Facebook an average of two hours per day and had approximately 500 friends for both males and females.

The majority — 89.5 percent — reported they were included in their profile photo.To assess how narcissistic they were, participants were given a standard narcissism questionnaire, where they had to social media marketing jobs choose between statements that best described them.Additionally, the findings indicated that some Facebook activities, such as chatting, were linked to aspects of empathic concern, such as higher levels of Perspective Taking — the ability to place oneself in another’s situation — in males, while females scored lower.The photo feature in Facebook was also linked to the better ability to place themselves, both males and females, in fictional situations.The study’s conclusion found that some Facebook activities, such as chatting, encourage some aspects of empathy.Although the photo feature was linked to narcissism, the overall pattern of findings suggests that social media is primarily a tool for staying connected than for self-promotion.