What is Googlebot, Crawling, and Indexing?

Before we get started on some good tips to cost of social media marketing attract the Googlebot to your site, let’s start with what the Googlebot is, plus the difference between indexing and crawling.

The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as title tags and ALT attributes are also analyzed during indexing.So how does the Googlebot find new content on the web such as new websites, blogs, pages, etc.? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. If you want more details, you can read about them in Webmaster Tools Help.Hence, new content on the web is discovered through sitemaps and links. Now we’ll take a look at how to get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content.

Crawling and indexing of locale-adaptive pages

Locale-adaptive pages change their content to define social media marketing reflect the user's language or perceived geographic location. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header and uses IP addresses that appear to be located in the USA, not all content variants of locale-adaptive pages may be indexed completely.Today we’re introducing new locale-aware crawl configurations for Googlebot for pages that we detect may adapt the content they serve based on the request's language and perceived location.Geo-distributed crawling where Googlebot would start to use IP addresses that appear to be coming from outside the USA, in addition to the current IP addresses that appear to be from the USA that Googlebot currently uses.Language-dependent crawling where Googlebot would start to crawl with an Accept-Language HTTP header in the request.As these new crawling configurations are enabled automatically for pages we detect to be locale-adaptive, you may notice changes in how we crawl and show your site in Google search results without you altering your CMS or server settings.

Note that these new configurations do not alter our recommendation to social media marketing plan pdf use separate URLs with rel=alternate hreflang annotations for each locale. We continue to support and recommend using separate URLs as they are still the best way for users to interact and share your content, and also to maximize indexing and better ranking of all variants of your content.When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results? In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.