How to Succeed With Your Instagram Marketing

Instagram social media marketing training is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform where they can share photos and videos that will visually engage their target audience. With more than 300 million active users, Instagram has grown into the most popular social platform for sharing photos. In 2012, Instagram’s purchase for $1 billion by Facebook was seen as folly. But with a current estimated value of $35 billion, it is looking like a bargain! It is also the fastest growing social network. That tells you something about the power of visual marketing on a mobile web.Brands can use Instagram as a tool for sharing their customers behind-the-scenes images of their business and keep them updated on new products. Additionally, Instagram is an excellent tool for establishing a brand identity.Every Instagram account needs to tell a story. When you create your strategy, make sure you share photos that feature your products, brand’s story, and customers. It’s also important to develop brand messaging that will be cohesive with your target audience. Once you have these two elements in place, you’ll be able to develop your Instagram strategy further.

Hallmarks of a Successful Instagram Marketing Strategy

Having an Instagram marketing strategy has never been more important to social media marketing classes the success of a brand. Here are some aspects of an Instagram strategy that help guarantee an effective presence on this platform. Interaction Social media is supposed to be just that: social. Your brand can't merely exist on these platforms; it needs to be an engaging, active presence in order to make a difference. Brands have encouraged interaction with followers through competitions, the use of hashtags, and simply by posting interesting photos on Instagram.Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.An engineering company has developed a street sign that displays helpful navigational information sourced from Foursquare, Twitter, public transportation APIs, and news RSS feeds, among others. Besides showing pedestrians the direction they are heading in, the sign can also show you where the nearest coffee shop is or how soon the next bus will be arriving.Instagram strategy should be largely focused on encouraging brand-consumer connection in order to be worthwhile.
Quality One of the most easily forgotten aspects of having an online presence is prioritizing the actual quality of content posted online. Always encourage your team tosocial media marketing news consider the value your account offers consumers, and give people good reason to actually engage with your brand's online presence. Instagram, whether through filters or video functions, provides many creative opportunities for your brand to stand out. Be sure that your team is taking advantage of this. Though a relatively new part of the social media industry, Instagram is undoubtedly having an impact on how brands communicate with consumers online. For more information on how social media is changing the ways in which brands market products and promote an image, check out Trend Hunter's Social Media Trend Report.With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram, particular for consumer marketing. If you are a new adopter of Instagram for marketing or seeking reassurance you are using Instagram correctly, this efficient Instagram marketing infographic summarises the basics well. It covers ensuring your profile is up to date, through to engagement techniques with mentions, visual content (photos and videos) and how to manage Instagram campaigns.