Social Media Power

Smart businesses know that social media is a power to social media marketing 2014 be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a triple threat, you should develop a strategy, based on as much knowledge as possible about your audience and their behavior. These days, the difference between doing social and being social for major global brands is the ability to manage each customer’s social experience across every area of your organization. Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management. Want to see it in action?

Promote your Instagram everywhere

This one is also somewhat self-explanatory, but you need to best social media marketing leverage this channel in the same way you do your other social networks. For example do you have social icons on your homepage or product pages connecting visitors to your social channels? An Instagram icon needs to be added as well. When setting up your account you should first be connecting with Facebook to pull in your friends, but this is just the start of promoting your channel. You should be running Instagram campaigns across your social networks and sending out reminders to employees, brand-ambassadors, and partners (basically anyone who’s established a positive relationship with your brand) to use your business hashtag and any hashtags that are relevant or important to a marketing campaign running. Force (or encourage) your employees, especially those frequently communicating with leads and customers, to add a link to your company Instagram in their email signatures. Add an icon of your Instagram handle to your LinkedIn profile and business card. Repost your Instagram photos to your business Twitter and personal accounts. The opportunities are endless, but once your Instagram is enticing get it in front of people and start building your follower base.

Instagram has only existed in the social-sphere for just under five years, but in that time it’s garnered over 300 million users and is quickly taking over Twitter in the social media kingdom. It’s not going anywhere.Right now, the platform is very easy to social media marketing use. It’s growing and new features are being added regularly, but its strict app form limits the complexities users have to learn to properly manage a profile. Now is the time to master Instagram and grow with it.What Instagram gives you is brand awareness. It’s a great space for new businesses to find passionate followers. It also lets millennials (who, BTW, are quickly growing into the largest consumer generation of all time) know who your business is. It provides mass awareness and intimate engagement. What more would a marketer want out of a social platform?