Focus on Facebook—It’s Where Consumers Spend Most of Their Online Social Time

We’ve known Facebook is the biggest social media social media marketing proposal site in terms of monthly active users (last published as 845 million). But comScore’s study shows Facebook dominates in two other ways.First, Facebook is the premier player among all web properties in terms of time spent—and that means engagement.Second, when compared with other social media platforms, Facebook has achieved an even more impressive percentage of mindshare. Facebook captures 14.6% of Internet users’ time compared to a combined 2% for all other social networking sites. Facebook also captures 16% of all page views.

Facebook: Living Keywords

Facebook users tend to be less comfortable making online-only connections than those on LinkedIn and Twitter, but there are still groups, pages, and public profiles you can follow and contribute to. These tend to tolerate outside postings more than LinkedIn, particularly if they are directly related to social media marketing the topic of the group or page.Facebook does allow for some very powerful focusing methods using keywords. Posts can be promoted, which amounts to advertising on a per-ad basis. If you have a large network, this can ensure that more of your friends see your posts, though whether they are interested or not is difficult to measure.Facebook’s advertising methods are closer to social sharing and integrate very well in the regular social interactions of the site, but they allow filtering which allows you to make sure your get in front of the right people.Spend your time on the filtering options to ensure that you are spending money wisely on Facebook.An oft-overlooked social networking tool is Meetup, which allows members to social media marketing job description organize casual get-togethers in their local area for those interested in a particular topic.

Anyone who shows up to a solar energy meetup is going to social media marketing strategy be interested in solar energy.While Meetup is limited to local encounters, it is highly targeted and can give you access to the networks of passionate people. It’s also powerful because it allows you to make introductions and pitches in person, which is always a bonus.Best practices for utilizing Meetup are to attend one or two events organized by others before you suggest your own or try to share promotional materials with the group. If you crowdfunding campaign is relevant and you’ve shown yourself to be a sincere member of the group, it will be received with open arms. Meetup admins also have access to their members’ email accounts, so you can get your crowdfunding campaign in their inboxes directly.While this option does take more work, it basically amounts to highly targeted networking. Just don’t abuse the meetups you attend.