Conclusion: What Is Social Media Really All About?

Social media social media marketing plan template isn’t about the media, it’s about being social. It’s about listening but it’s also about conversations and telling stories, just as long as those stories aren’t about you or your brand. It’s about raising awareness and creating credibility (even though it isn’t about marketing), but don’t expect it to lead to sales, new customers or ROI. It’s a networking tool about people, but don’t use it as a prospecting tool. It can be used to build relationships and enhance customer service, but it isn’t a Customer Relationship Management tool.

Social Media in Travel, Tourism and Hospitality

ommunication tecnology is changing marketing of tourism. Using the social media marketing instruments for promoting tourism industry in Georgia market is obviously incraesing. Social media marketing is the way for companies for getting close to social media marketing world consumers. According to the International Tourist Research Centers 88% of representatives of tourism business are actively used social media and 70 % of consumers trust of recommendation given by social networks . Social media marketing can also be helpful in understanding the attitudes of customers. Tourism is one of the main priority of Georgian industry, where a number of activities were provided for supporting tourism development in the country. At the same time , the value of social media marketing in tourism business is not well recognized yet. There`s lack of investigation about the impact of social media how to use social media for marketing marketing on tourist behavior in the country. You can find websites and blogs on tourism, but it is rather difficult to obtain effective analytical articles on tourism in the virtual space. It is urgent to involve representatives of academic sphere , to prepare attractive materials for tourists. Social network consumer has opportunity to share opinions with million consumers about toursim destinations, service quality. Why is important to analyze the knowledge of tourist consumer behavior for promoting toursim business activity. Social media should be integrated into marketing mix and lead customers to the useful and right direction
Social media social media marketing tips is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.Social Media in Travel, Tourism and Hospitality provides a comprehensive overview of how the rapidly developing Web 2.0 phenomenon is challenging existing customer service, marketing and promotional processes throughout our sector. Packed with examples and comprehensive analyses, the text help readers to rapidly gain an in-depth understanding of both current practices and potential future perspectives, helping them to assess the implications of such developments for their own businesses.